China Council for the Promotion of International Trade, Specialized Sub-Council of Agriculture (CCPIT-SSA)

 

1. Introduction for China Agriculture

After 50 years of hard exploration and 20 years¡¯ open-up, China¡¯s agriculture has entered into a new developing phase. It has greatly improved its agricultural comprehensive productivity and agricultural supply has changed from the status of long-term shortage to overall balance. According to the statistic in 2001, the output of much agro-products has been in the head of the world agricultural industry, the annual average grain output accounts for 400 kg/capita; amount of meat product is 50 kg/capita; and the everyday intake of protein and fat per capita account for 70g and 52g. And the energy supplied to each person per day amounted to 2750 kcal.

  China has widely broadened agricultural exchange and cooperation with the world. It has established long-time and steady-going relationship with over 140 countries and international organizations. As a result, the utilization of foreign funds in agriculture has increased a lot. By the year 2000, the number of agro-projects invested by foreign funds reached 11,000, and the amount of committed foreign investment summed up to US$ 20 billion. In the process of foreign exchange and cooperation, China has also imported more than 100,000 animal and plant species and several tens technologies, each of which has an economic outcome of over RMB 1 billion. And the total agricultural trade value amounted to US$ 26.8 billion in 2000. 

  After China joined WTO, China¡¯s agriculture would enjoy more free space in foreign trade cooperation. The Go-West strategy will further improve the open-up environment for agriculture in West China, and will bring in there more opportunities for agricultural development, especially in the fields of infrastructure construction, agro-ecological environment protection, and characteristic agricultural development.

 With the development of China¡¯s foreign agro-trade, China Council for the Promotion of International Trade, Specialized Sub-Council of Agriculture (CCPIT-SSA) will play increasingly important roles in agro-industry.

2. Introduction to CCPIT-SSA

CCPIT-SSA was founded in May 1988. It is under the jurisdiction of Ministry of Agriculture (MOA), P. R. China, and under the dual leadership of MOA and China Council for the Promotion of International Trade (CCPIT). CCPIT-SSA is a professional institution, specialized in promoting international trade cooperation and technological exchange in agriculture. And as committed by MOA and authorized by CCPIT and Ministry of Foreign Trade and Economic Cooperation, CCPIT-SSA also performs its responsibility for holding international exhibitions in agro-industry field in China and organizing Chinese enterprises to visit and participate in overseas agricultural expositions. Until now, CCPIT-SSA has been with a track record of more than 10 years¡¯ experience of organizing expositions and conferences in a wide range of agriculture. It has developed several big shows with well-known names in China, providing business service and support to companies from home and abroad.

1)      Image

CCPIT-SSA is a most professional service institution to promote international trade and cooperation in agriculture in China. CCPIT-SSA performs its responsibility in a wide range of international communication, holding expositions and conferences, consultancy and personnel training in combination with the developing tendency and strategy of China¡¯s agriculture. The service trade of various forms has well boomed the growth of trade in products and technologies and thus has provided much important information for governmental decision-making . 

2)      Responsibility and Service

1.  International Communication

Communicate agro-companies and agro-institutions all over the world; invite and receive overseas entrepreneurs and delegates in the field of economy and trade to China; organize Chinese delegate group to visit foreign countries; supply and share agro-economic and trade information to promote intercommunication between China and the other countries; cooperate with overseas economic and trade organizations.

  • Promote multi-ways economic cooperation --- Build partnership with overseas counterparts to promote multi-ways cooperation;

  • Develop overseas business--- Explore overseas markets for China enterprises;

  • Boost ability of international market exploitation--- Organize Chinese medium/ small-enterprises to attend international economic and trade events to gain experiences and exploit channels for international cooperation.

  2.  International Exposition

Hold and participate international agricultural expositions at home and abroad; obtain international market information; and accelerate communication between China and the world. CCPIT-SSA will make full use of this well acknowledged marketing method to develop international agricultural shows with brand names and make them play leading roles in different sectors in agriculture so that to improve the quality of service trade.

 3.  International Conference and Seminars

Organize, co-organize and participate professional conferences and seminars in the field of agricultural trade. And as authorized and committed by Government institutions, undertake cooperative business meetings. Launch standardized bilateral or multi-lateral economic and trade meetings. In these professional activities, participants are informed of the latest development in the industry, and will finally improve the profitability of enterprises.

  4.  Information Consultation

CCPIT-SSA has a well-established network for information exchange with related institutions at home and abroad, through which collect, sort, transfer and publish the update agro-information.

  • Supply trade information and consultant service for Chinese and overseas related enterprises;

  • Carry out subject research projects in cooperation with international institutions, and provide related information assistance. Set up channels for information feedback and multi-ways communication;

  • Edit and publish agro-information publications.

  5.  International Training

In conformity with the demands to develop international cooperation and trade, launch professional training courses jointly with foreign institutes and organizations for national agricultural enterprises.

  6.  Supplying Referencing Information for Government Policy-Making

Participate actively in the preparation of drafting process of laws for enterprise management. Understand enterprises management system and culture, and transfer the ideas and advice from enterprises to government.

  7.  Execute and Carry out Projects Committed by Chinese Government.

  8.  Responsible for Routine of China Chamber for International Commerce¨C Agriculture Chamber of Commerce

3.   Business and Service

CCPIT-SSA has done a lot of research and analysis on the changes of domestic and international market, in line with the goal of China¡¯s agricultural development. And it provides the service of trade promotion and investment consultation to Chinese agricultural companies and organizations for them to take more shares in international cooperation.

1) International Exposition

International expositions are well acknowledged as one of the most efficient ways to promote technological exchange and trade cooperation. CCPIT-SSA has developed several international agricultural expositions of high-quality and great influence that now serve as important platforms for domestic and international companies to explore cooperation.

 I. China Fisheries & Seafood Expo and Aquaculture China There are three most influential and largest fishery expositions in the world. They are International Boston Seafood Show in the United States, European Seafood Exposition in Belgium, and China Fisheries & Seafood Expo in China. These three shows have played significant roles in pushing forward the global seafood trade. With the auspices of MOA, China Fisheries & Seafood Expo and China Aquaculture Expo is organized by CCPIT-SSA and co-organized by U.S. Seafare Expositions, Inc. This annual show is now the largest one of its kind in Asia and has also been recognized as one of the major events of the world fishery trade.

Starting from 1996, CCPIT-SSA has successfully held 7 sessions of the show in Qingdao, Beijing, Dalian and Shanghai. To sum up, 3094 exhibitors from Australia, France, Mexico, Italy, China, Japan, Germany, Switzerland, Canada, United Arab Emirates, New Zealand, Estonia, Kenya, Tanzania, Uruguay, Netherlands, Denmark, Faeroe Islands, Argentina, Russia, United Kingdom, Chile, India, Belgium, United States, Malaysia, Indonesia, Ecuador, Nigeria, Norway, Spain, Peru, Korea, Ireland, Vietnam, Singapore, the Philippines, Iceland, Pakistan, Oman, South Africa, Thailand, Taiwan China, and Hong Kong exhibited at the show. The net exhibit area adds up to 34409 m2 and 12,7000 professional visitors have come to visit the show in the past 7 years.

  The show has enjoyed a broad participation aquaculture companies, seafood processors, machinery manufactures, traders, fishery or aquaculture organizations and institutions, news media and government from the world major fishery countries. The exhibition profile touches upon sea / fresh water aquaculture, fishery equipment and facilities, feeds, disease prevention, water treatment and monitoring, fishing boat, net, sea freezing and preserving technologies and equipment.

In the past 7 sessions, overseas side has taken an average share of more than 50% in the participation of China Fisheries & Seafood Expo and Aquaculture China. International visitors from 54 countries and regions have come to our show. As the show is open to trade visitors only, not to the public, all the participants are ensured with a comfortable atmosphere to do business at the show. In conjunction with the show, CCPIT-SSA held conferences and seminars to explore the developing potentials and future profitability. These conferences and seminars covered various sectors of fishery industry, including quality certification, entry and exit quarantine and inspection, processing and international trade, healthy farming and ecological environment, water-quality protection and management, aquaculture feeds and nutrition, cage culture, shell-fish farming, diseases prevention and new species farming. At China Fisheries & Seafood Expo 2001, CCPIT-SSA also added several special conferences to its rich seminar catalogue, which were Fishery Trade and Development Forum, Symposium on China Aquatic Products Export Developing Strategy, Seafood Safety and Quality Assurance for Fishery Products, and China- Japan-Korea Symposium ¨C 2001 Aquatic Products Processing and Trading.                

 

China Fisheries & Seafood Expo and Aquaculture China is held at a Chinese coastal city in every October.

2.Agro Expo China

With the auspices of Ministry of Agriculture, CCPIT-SSA held Agro-Expo China, in cooperation with E.J. Krause & Associates, Inc. a U.S. company and the show¡¯s overseas co-organizer. The show was held every two years and last for five sessions from 1990 to 1998. Now the show has established very broad international influence.

More than 2650 companies from China, Belgium, Canada, Denmark, France, Germany, Hungary, Israel, Korea, Finland, Japan, Poland, Indonesia, Netherlands, Russia, Singapore, Spain, Sweden, the United Kingdom, Ukraine, Switzerland, the United States, Yugoslavia, Hong Kong, and Taiwan China, altogether over 25 countries and regions, exhibited at Agro-Expo China. The net exhibit space accumulated to 47,500 m2. The total number of professional visitors added up to 145,000. Almost all the media in China covered the exposition: Xinhua Daily News Release, Capital Economic Information, People¡¯s Daily, Township Enterprises News, Science and Technology News, Guangming Daily, Economy Daily, Economy Consultation News, China Daily, China Urban and Rural Financial News, China Husbandry and Fishery News, CCTV, China Radio International, and Central People¡¯s Broadcasting Station.

In 1999, the name of Agro-Expo China was changed into Agro-Foodtech China.

3.Agro-Foodtech China

Agro Foodtech China was evolved from 5-session long Agro-Expo China with an additional exhibit profile of agro-products processing, so that the newly developed show can adapt the development of agro-processing industry and market demands. Supported by Ministry of Agriculture. The show is held annually, and the first session was held at National Agricultural Exhibition Center, Beijing in April 1999. The show gives expression to the topic: ¡°agro-technology + food technology = high-quality safe food¡±.

  Agro-Foodtech China enjoys the great support from Ministry of Science & Technology, P.R.C, CCPIT, Agricultural Bank of China, China Food Industry Association, National Agro-Technical Extension and Service Center of MOA, China Feed Industry Association, China-European Union Center for Agricultural Technology, Development and Service Center for High-Quality Agro-Products MOA, China National Constructional & Agricultural Machinery Corporation, China National Harvester Machinery Corporation, China Agricultural Mechanization News, China Food Newspaper, and China Journal of Animal Husbandry and Aquatic Production, etc.

  Exhibitors from Austria, Sweden, Indonesia, Japan, the United States of America, the United Kingdom, Canada, France, Germany, Italy, Switzerland, South Africa, Denmark, Belgium, Finland, Netherlands, Spain, Israel, Korea, Russia, Singapore, Japan and China including Hong Kong and Taiwan participated in the first three sessions of the show. The overseas side has made up of an average 58% of the exhibitors for the first three sessions, and the show has become the largest international agricultural exhibition in China. We also received professional visitors from neighbouring countries and 30 provinces, municipalities and autonomous regions across China. The visitors come from the fields of husbandry, food processing, technology support, distribution, government agencies, investment institutions and consultancy organizations.

In conjunction with the show, CCPIT-SSA held conferences and seminars of various topics, providing the participants the industrial news and information for international cooperation. 

Agro-Foodtech China is held in Beijing in every April.

4.Irrigation Expo China

Irrigation Expo China is a show specialized in agricultural irrigation and water-saving. The show is supported by Ministry of Agriculture and organized by CCPIT-SSA and China Hydraulic Engineering Society. It is Sponsored by China National Center of Irrigation and Drainage Development, Ministry of Water Resources, Irrigation and Drainage Branch of China Hydraulic Enterprises Association, National Engineering Research Center for Water Saving Irrigation at Yangling, National Center of Efficient Irrigation Engineering and Technology Research-Beijing, China Agricultural Engineering Association, China Water Resources News and Farm Machinery Magazine Agency.

Irrigation Expo China is held every other year, and the first session was in November 2000. The exhibit profile covers the fields of comprehensive use of water resources, high-efficient technologies and equipment for water use in agriculture, drainage engineering equipment, irrigation technologies and equipment, water supply and conservation system engineering, green house technologies and equipment, facility gardening, and agricultural ecological environment protection. In conjunction with Irrigation Expo China 2000, organizer held Water-Saving Agriculture Forum, which included 21 seminars. Experts and specialists from Ministry of Agriculture, Ministry of Water Resources, China Academy of Science, China Academy of Agricultural Science, China Institute of Agricultural Machinery, China Academy of Water Resources and Hydropower, China Agricultural University and overseas countries as Australia, the United States, Israel, Spain made speeches at the seminars. The speech topics varied from utilization and development of water-saving and irrigation equipment, water-saving technologies, pumping technologies, soil moisture preservation, and rainwater conservation and utilization in drought areas.

 

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 Irrigation Expo China is specialized in water-saving equipment and technologies in agriculture. The first session had a net exhibit area of 3,500 m2 and received 274 exhibitors from 8 countries and regions. About 7,500 trade visitors visited the show.

  Irrigation Expo China will be held in Beijing in every September in the future years. 

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5.China International Agricultural Expo (CIAE)

It is a large-scale and integrative exhibition in agriculture, organized by Ministry of Agriculture. As one of co-organizers, CCPIT-SSA has been responsible for overseas business. Since 1993 it has been held once every 2 years. Its original name was China Agro Expo, and was replaced by the present name of CIAE in 1999.

6.China Winitaly

CCPIT-SSA and Italy VERONAFIERE jointly organized China Winitaly in conjunction with the China International Agricultural Expo in Beijing in November 2001. Ninety-one Italian vineries exhibited at the show, and the net exhibit area reached 1,300 m2. At the show, organizer held various seminars and wine-tasting program. About 3,000 trade visitors and 15,000 public visitors came to the exhibition and took part in relevant programs.

2) Overseas Expo

Participating in the overseas exhibitions is an efficient way to enter international market. CCPIT SSA has organized many Chinese agricultural and trade companies to participate in some fine-selected large international trade and agricultural expositions to help them exploit foreign markets. Listed below are some major international agricultural shows:

I.  VERONAFIERE

VERONAFIERE, the most long-standing agro expo in the world, was established in 1898, and by 2001 it had been hosted 102 times. And the exhibit area has exceeded 300,000 m2. In order to promote agricultural exchange and cooperation between Italy and China, Italy Ministry of Industry and China Ministry of Agriculture signed an agreement for long-term cooperation, in which CCPIT-SSA was authorized to organize Chinese enterprises to exhibit at VERONAFIERE every year. Till now companies and organizations from Guangdong, Jiangsu, Shandong, Zhejiang, Hainan, Anhui, Shanxi, Fujian, Guizhou province have exhibited at the show. The exhibit area for Chinese pavilion exceeded 200 m2 for each session. And Chinese side has signed more than 50 agreements with foreign companies in the past 13 years, which promoted foreign cooperation of Chinese agricultural enterprises.

II. Berlin Green-Week

Green-Week was originated in 1926, and had lasted for 65 sessions by 2001. Each year, over 1,500 exhibitors from about 60 countries exhibit at Green-Week, and exhibit area reaches 100,000 m2. Since 1994, CCPIT-SSA has organized Chinese enterprises to exhibit at five sessions of Green-Week, with a space size of up to 200m2 each time. At Green Week, German President, German Minister of Agriculture, Forestry and Food, Chairman of Berlin Congress, EC Minister of Agriculture, and Chinese Ambassador to Germany once visited Chinese pavilion. And European news media made active and warm-hearted reports on Chinese pavilion.

III.  Colusa Farm Show

Colusa Farm Show is the world second largest international agricultural show in term of exhibit scale, and ranks the top in the United States. The show has lasted for 35 sessions and the exhibit area has reached 150,000 m2. Since 1996 CCPIT-SSA organized China enterprises from Anhui, Shandong, Hebei, and Zhejiang province to exhibit at Colusa Farm Show, with an exhibit area of 300m2. NBC, California TV Station, and Los Angeles made lots of reports on Chinese pavilions. And Anhui and Shandong pavilion were once honored as the Best Pavilions, and CCPIT-SSA was awarded as the Best Pavilion Organizer. Chinese exhibiting companies has set up many trade and cooperation relationship at the show.

IV.  Vinitaly

Vinitaly is special show for wine and wine-making. It has been held for 33 sessions. More than 2,300 exhibitors of wine-making and distribution from about 74 countries and about 80,000 trade visitors come to this great event of global wine industry each year. Since 1997, CCPIT-SSA organized Chinese exhibitors to exhibit at the show with a space area of 100 m2.

V.  SIMA

SIMA is organized by EXPOSIUM France, the largest exhibition group in France and ranking the top ten in the world. Since 1999 Exposium started to cooperate with CCPIT-SSA to host Agro-Foodtech China.

In 1999 and 2001 CCPIT-SSA organized Chinese enterprises to exhibit at SIMA, and the space area reached 100 m2 each time. And supported by Ministry of Agriculture, CCPIT-SSA and EXPOSIUM held China Day at SIMA 2001. Delegates from 14 provinces of China, MOA delegation, Ambassadors and official of Chinese Embassy to France and representatives of 83 companies, agricultural organizations and institutions from France and EU attended China Day. Vice-Minister of Agriculture Mr. Wan Baorui, Vice-Director of Agricultural Machinery Department MOA Mr. Huang Mingzhou, Vice-Director of Shandong Agricultural Bereau Ms. Wu Xuezhen, Vice-Director of Yangling High-tech Development Zone Mr. Sun Hua, and Vice President of China Animal Husbandry Commerce Group Mr. Ou Zhongsheng made speeches on China¡¯s agricultural development at China Day. And European Experts exchanged opinion with their Chinese counterparts on the subjects of quality management, value added to vegetable and fruit products, mechanization of farms, set-up of industrialized distribution system, animal breeding and husbandry products processing.

  China Day greatly promoted the cooperation, trade and technology exchange in agriculture between Chinese and European enterprises and organizations.

  Besides the above-mentioned events, CCPIT-SSA also organized its members and Chinese enterprises to participate trade fairs in Germany, Holland, Thailand, Singapore, the United States, Italy, Israel and France and has achieved a lot. Those fairs include Berlin Fruit and Vegetable Market Exhibition, U.S. Marine Food Expo 1996, SIAL 1996, Paris Food-Tech and Machinery Expo, Hanover Husbandry Show, Australian Food Show, California Seafood Show, and the U.K. Royal Agricultural Show.  

3) International Conference and Seminar

1.     Sino-Thai Agricultural Economics and Trade Seminar

Agreed by China Ministry of Agriculture and Thailand Ministry of Agriculture and Cooperation, CCPIT-SSA, Thai Royal-Assisted Agricultural Association and Thai-Sino Cultural and Economic Exchange Association jointly organize Sino-Thai Agricultural Economic and Trade Seminar together to promote the agricultural communication and trade cooperation between the two countries.

The first Seminar was held from Dec. 1st ¨C7th 1999 in Bangkok Thailand. Forty-two Chinese delegates (including 14 members from Yunnan Province), headed by Mr. Jiang Yongtao, Chief Economic Administrator, attended the seminar, while there were 260 attendants from Thailand. And Thai Premier and Minister of Agriculture and Cooperation spoke at the seminar. The attendants had warm and deep talks on trade, inspection and quarantine, related policies in the fields of sweet rice, sugar, cassava, rubber, vegetable, fruit, caned foodstuff, feedstuff, fishery, animal products, seeds, fertilizer, agro-production, agro-machine and irrigation facility.

  The second session of Sino-Thai Agricultural Economic and Trade Seminar was held from September 20 to 22, 2001 at Kunming International Conference Center in Yunnan province China. Over 300 delegates from both countries took part in the seminar, of which 200 people are from Chinese side including Beijing, Liaoning, Shanghai, Fujian, Guangxi, Sichuan, Guizhou, Yunnan, Gansu, and Xinjiang, etc. and representing 112 enterprises and institutes. Chinese Vice-Minister of Agriculture Mr. Liu Jian and Thai vice-Premier made speeches at the seminar.

  Both sites discussed and negotiated the topics of grain and food oil, vegetable, fruit, flower, machine, pesticide, fishery, animal production, agro-production processing, crop (sugar, tea, coffee), and the contracts signed at the seminar included: import and export project of sugar, health care production, rubber; collaborate to build rubber production factory in Thailand; import and export project of grass, embryo transplanting, breeding cattle, etc.; import and export project of strawberry, aniseed, dry capsicum, Chinese wood oil, balm oil, etc. The seminar also further promoted the economic and trade development of Lancang River and the Mekon, and provided a good opportunity for the cooperation between Yunnan and Thailand.  

  2.     International Conference on the Mechanization of Chinese Paddy Production

In order to improve the international cooperation and exchange between China and the other countries and find the best solution for mechanization of Chinese paddy production, Department of Agricultural Mechanization, MOA, China hosted International Conference on the Mechanization of Chinese Paddy Production in Great Wall Sheraton Hotel Beijing from April 10-11, 2000. CCPIT-SSA worked as co-organizer of the conference. 

  Experts made speeches and exchanged ideas on the status of mechanization of Chinese paddy production, developing strategy, selecting of applicable equipment and machinery, and technology development and promotion. They also put forward advice and suggestion for the development and policy-making for Chinese paddy production. 113 professionals from China, France, Indonesia, the Republic of Korea, Japan and Chinese Taiwan attended the conference.

3.     China International Conference on Dry-land and Water-Saving Farming

To promote the development of mechanized water-saving agriculture and increase the collaboration of water resources utilization and water-saving agriculture, Department of Agricultural Mechanization, MOA, hosted China International Conference on Dry-land and Water-Saving Farming from November 21 to 23, 2000 at Beijing International Conference Center. CCPIT-SSA was the co-organizer of the event.

  110 experts and professionals from China, the United States, Australia, Canada, Thailand, Indonesia, Greece, and Vietnam attended the conference. This conference has further raised international attention on mechanized water-saving agriculture, increased the interaction in trade and technology between China and the world.

  4) Trade Talks and Negotiations

CCPIT-SSA has fully utilized the opportunities of foreign leaders¡¯ visits to China and large expositions holding various negotiations and meetings. About 2,000 domestic and foreign enterprises took part in these activities, and singed the agreements for 450 projects. Among these activities, Sino-Chile Agro-processing and Forestry Investment Negotiation, Forum on Murcia Irrigation Technologies, Sino-Mexican Trade Investment Negotiation, Norway Aquaculture Seminar are all examples of full success.

5) Training Service

Apart from various trade events and activities, CCPIT-SSA also provides training service for Chinese enterprises, to assist them better understand and explore international market and improve their ability of getting involved in international market. The training courses covered the sections of international trade rules, the situation of agro-trade, entry and exit quarantine and inspection, standards of food quality and international certification for agro-products.

4. Executives and Departments

Chairman: Wan Baorui

Secretary General: Ma Youxiang

Deputy Secretary General: Ni Hongxing

   Contact Information

       Address: 8th Floor Building 20, Maizidian Street, Chaoyang District, Beijing, P. R. China

       Zip Code:100026

Tel: 86-10-64194401/02/03/04/05

Fax: 86-10-65918986

Web Site: http://www.ccpit-ssa.org.cn